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عمومی::
جایگاه یابی برند، جایگاهیابی برند
According to Ries and Trout who initially proposed the concept successful brand positioning amounts to owning a piece of your customer's mind and most importantly holding on to it.
Since brand positioning is essential to your organization's success, this is no place to cut corners.
This starts high level with brand positioning, look and feel, down to tactics like each message and each touch point.
- A brand positioning concisely defines how your brand is positioned compared to the competition, meaning, what specifically makes your brand different and better?
There are many frameworks to write a brand positioning statement.،
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